Flexicap another year's time, two years’ time will be 30. Next year, HDFC balance advantage would be like 30 years. Now people have seen interest rate cycles, people have seen economic cycles, business cycles, political cycles, global I think ups and downs what we have seen recently, we have seen many times, but now you have funds going back 10, 15, 20, 25, 30 years. What has really worked for us are three or four things number one is the track record. The number of SIPs have gone from 60 lakh 10 years back to 6.5 crores today. In last five years, we have doubled that from Rs 7000 to 14000 crores. It took us 20 years of hard work for the industry to reach a mark of Rs 7000 crore or close to a billion dollar. The total SIPs five years back was Rs 7000 crores. So three or four things that have happened which has led to this substantial increase in the trust.

Is it also TINA as far as SIPs and mutual funds are concerned over time consistently, post-tax returns, which has shored up confidence and is there a bit of a threat to that TINA with interest rates back up again? We have seen those cycles many times but what has happened for us in the industry is that whenever we travel across the country and meeting these kind of people who did a thousand, two thousand, five thousand rupees per month of SIP and today when they are able to see a statement with lakhs of rupees in their account we feel very happy for them. We are going into election season, so TINA is going to be the catchphrase.

This is going to be a phrase everyone is going to talk about for the next one year. Is it also a factor, I will come to TINA.

Now people have seen interest rate cycles, people have seen economic cycles, business cycles, political cycles, global I think ups and downs what we have seen recently, we have seen many times, but now you have funds going back 10, 15, 20, 25, 30 years,' says Navneet Munot, HDFC AMC. 'What has really worked for us are three or four things number one is the track record.

The 10x rule in hindi